Perfect for entry to manager-level
public relations professionals
and their supervisors.

Ideal for entrepreneurs and small businesses.

For journalists transitioning into PR.

SCOOP is expanding in 2008!
Stay tuned for upcoming seminar dates
or contact us and we’ll keep you posted.

works like a public relations trade school:

  • Six months of on-the-job PR training in six hours.
  • Learn the skills that nobody has time to teach.
  • What every successful PR professional needs to know.
  • Key media contact development.
  • Compelling messaging for top media placements.
  • Accelerate your PR career path.

Indispensable for every marketer to supervise the PR function:

  • Integrate your marketing and PR strategies.
  • Quantify the impact of your PR teams campaigns.
  • Fast-track your PR team with time-saving tricks of the trade.
  • A comprehensive PR boot camp to enhance leadership skills.
  • Augment the corporate marketing agenda.
  • Leapfrog the competition.

PR techniques, shortcuts and the inside
from an award-winning PR veteran.
 

Public Relations Skills and Techniques:
Tools of the Trade
Enrolling now
 
5% of the proceeds donated to
The Michael J. Fox Foundation for Parkinson's Research

SCOOP is endorsed by EPPS
Entertainment Publicists Professional Society

 

SCOOP is endorsed by TPEC
Television Publicity Executives Committee

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