• Build a first-rate public relations team.
• Bridge the gap between traditional and new media placement skills.
• Perfect for entry to manager-level PR professionals and their supervisors.
• Ideal for corporations, entrepreneurs, small businesses and non-profits.
• Springboard for journalists transitioning into PR.

works like a public relations trade school:

• Six months of on-the-job PR training in six hours.
• Learn the skills that nobody has time to teach.
• What every successful PR professional needs to know.
• Key media contact development.
• Compelling messaging for top media placements.
• Accelerate your PR career path.

Indispensable for every marketer to supervise the PR function:

• Integrate your marketing and PR strategies.
• Quantify the impact of your PR teams campaigns.
• Fast-track your PR team with time-saving tricks of the trade.
• A comprehensive PR boot camp to enhance leadership skills.
• Augment the corporate marketing agenda.
• Leapfrog the competition.

PR techniques, shortcuts and the inside
from an award-winning PR veteran.
 

Public Relations Skills and Techniques: Tools of the Trade

Enrolling now   5% of the proceeds donated to The Michael J. Fox Foundation for Parkinson's Research SCOOP is endorsed by EPPS Entertainment Publicists Professional Society   SCOOP is endorsed by TPEC Television Publicity Executives Committee