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"Sandi Padnos is an extraordinarily gifted public relations expert. She KNOWS her craft and can convey it with precision and in a memorable manner. She has been an invaluable instructor in the publicity courses I have been conducting for 30 consecutive years at UCLA Extension and 15 years at Loyola Marymount University." "Sandi established her strong leadership in cable public relations by conducting PR training for system managers nationwide, authoring an award-winning PR manual, and co-founding the annual Public Affairs Forum of the Cable Television Public Affairs Association. Twenty years later, thanks in part to Sandi's vision, Forum is a formidable industry public affairs event and a significant educational gathering for senior communications and public policy leaders from throughout the cable industry." "Having worked closely with Sandi at FINE LIVING Network, I can attest to her expertise, her professionalism and her complete understanding of public relations' pivotal role in the marketing mix. I'm confident her seminars will arm PR professionals with all the tools they'll need to achieve their career goals. The Scoop seminar is professionally organized, designed and presented. Sandi Padnos clearly knows the subject, and it is not possible for the newcomer to attend without getting a solid grounding in PR, and the experienced pro to come away with both timely reminders and fresh ideas. In either case it's well worth the price of admission, and the workbook will become a permanent professional reference. "Your energy was infectious and you are a natural speaker. Thank you for taking the time to come in and speak with the students. They gained a lot of valuable insight and information into your field." "Sandi was my first boss and we grew up together professionally climbing the corporate ladder. Every step of the way she would share her experiences and insights so I would be prepared for the new challenges of each promotion. She is a natural teacher and anyone who can attend her seminars is very fortunate, indeed." "I've been at the receiving end of Sandi's pitches for years. She's always on target. I wish every publicist would go through her training. It would make my job a heckuva lot easier!" "Sandi has created an educational agenda complete with PR skills and information not taught in colleges and universities. Her seminars will provide hands on training of those state-of-the-art skills she has developed over the years. All who practice PR and marketing will benefit greatly by the information contained in her curriculum." "As a former student of Sandi's Working with the Media class at UCLA Extension, I can honestly say it was the best course I ever took, filled with useful, take-away information that directly applies to my work and what's going on in the marketplace. I wish all classes could be as much fun!" "Scoop seminar is like a whole college course on PR wrapped up in one day... a must for all persons in the entry-level or junior-level positions interested in rising through the ranks in the public relations industry." The event planning portion was extremely helpful. I have an event coming up in three months and this will be my guideline. I went from zero to understanding the basics in
one day. I didn't think that would be possible. "Thanks to Sandi, my obscure cable network for the deaf became
national headline news. Not only did she craft an immensely successful
p.r. campaign, that won one of the first Crystal Awards from The Cable
Television Public Affairs Association, but she was 8 1/2 months pregnant
at the time. Nothing slows her down. My recommendation: Pay close
attention to what she says. You'll definitely learn something." The SCOOP Handbook is very informative. The layout is easy to read and understand. The notes are basically taken for you.
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