• Internet and email require the immediate turnaround of daily tasks.
• The proliferation of media outlets means broader and simultaneous servicing of multiple media outlets.
• Time to prioritize and service media outlets after the release hits the wire is limited.
• Reporter requests and the shifting media environment prompt new and unpredictable daily priorities.
• ROI (Return on Investment) needs to be quantified as companies seek greater accountability of the PR function.
• There are only 24 hours in a day.

SCOOP Solutions:

• gives you all the tools you'll need for daily prioritizing and problem solving.
• provides clear direction on the action steps needed for successful campaign implementation.
• offers short-cuts and tricks of the trade to increase your productivity.
• gives you valued insight into the media mentality, resulting in more successful media coverage.
• builds your confidence and ability to master your job in public relations.

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Seminar Enrollment
Price: $495